Wednesday, February 9, 2011

"Duz" It Really Matter?



Back in the 1950s, Duz Detergent delighted buyers by including a piece of  22K-trimmed Golden Wheat dinnerware in each box of their laundry soap. Savvy homemakers of the day could assemble a set of dishes AND keep their clothes clean to boot…..a win-win situation in any decade.


Though there seems to be some doubt, it is widely accepted that Homer Laughlin was the manufacturer of the Golden Wheat china…..but “Duz” it really matter?


What does matter is that mothers and grandmothers, aunts and great-aunts collected and passed down beautiful 22K dishes that we still enjoy today. There were platters, luncheon plates, salad plates, bread & butter plates, soup bowls, berry bowls, vegetable bowls, cups & saucers, sugars & creamers, and gravy boats. There were even coordinating juice glasses and tumblers.


When I am lucky enough to find a piece of Golden Wheat, I add it to my booth offerings. It usually sells quickly which tells me that there are plenty of daughters, granddaughters and nieces still adding to their cherished heirloom sets of Golden Wheat china.


Do you have a Golden Wheat memory?


I’ll be linking to the following parties:
           
Time Travel Thursday at Brambleberry Cottage


Vintage Thingie Thursday at The Coloradolady
           
Thrifty Thursday at Bloggeritaville


 
           


52 comments:

  1. How neat is that! My grandmother had those dishes. I wonder if that is how she got them. I remember her using a detergent that always came with a dishtowel inside.I can't remember the brand though.

    ReplyDelete
  2. My mother had this pattern with the yellow around the edges for our good dishes. We ate every holiday meal off of them. I have no idea where they went to and it's hard to find here. I have found the plain like you have. If you ever find the ones with the yellow band, could you let me know?
    Hugs- Tete

    ReplyDelete
  3. Mother, both grandmothers and aunts all had these dishes. Wish we had kept them.

    deb

    ReplyDelete
  4. I have one! My grandmother had a set, and I have a PIECE of it--once in GW years ago I came across 50+ pieces of it. . .and let it STAY THERE.
    To my credit, we were in a small house with a new baby. :)
    That pattern does remind me of my grandmother, though.

    ReplyDelete
  5. I've seen that pattern at the thrift stores!!! They should give away stuff like that nowdays in the soap.

    ReplyDelete
  6. This brought back memories! My grandmother had some. Wonder what happened to them? Too bad we didn't know they would be collector's items some day. I guess that's with about everything back then. My mom never wanted the old stuff, wanting only new. I think she regrets it now. I sure do!
    Great post!

    ReplyDelete
  7. I remember Duz...and all of the commercials that aired during the news and prime time. Of course my mother ironed during one of the soap operas after lunch and that's when a Duz commercial might play! Good memories! ♥

    ReplyDelete
  8. My mother had some of these. Wonder what happened to them. She was a great one to select those things at the store that had gifts inside. Nothing like it now.

    ReplyDelete
  9. My Grandmother had a huge set of those. They are packed away at my Mom's house now. Thanks for reminding me of these...many a meal eaten on them as a child.

    ReplyDelete
  10. That pattern has been around a long time. I never had it but some members of my family did.

    ReplyDelete
  11. I love your blog. You always have the most interesting tid bits to share. Keep on doing what your doing. The Cranky Queen

    ReplyDelete
  12. I don't remember this growing up but I do remember seeing it many times in antique malls. Love the DUZ ad!

    ReplyDelete
  13. Beautiful dishes! I don't remember this pattern, but they sure are pretty and the detail is amazing.

    ReplyDelete
  14. When I was about 4 or 5, I remember my mother pulling a towel out of the detergent box and I thought it was magical, lol!

    Lovely pattern.

    ReplyDelete
  15. I've seen it around quite a bit but never knew that if was a giveaway. Fun to read.

    ReplyDelete
  16. Oh, I was raised on those dishes. I remember in the 70's my mom finally got rid of them and bought herself a brand new set of stoneware. We really thought we had moved up in the world. lol.

    ReplyDelete
  17. Oh yes I do remember these. My mama must have done lots of laundry because she had enough to give each one of us (5 children) a complete set when we got married. Still have mine packed up in the attic. Might have to get them out and display them. Thanks for the memories, Vicky

    ReplyDelete
  18. I have a couple of these pieces, and I had no idea of their history. That's so neat! Thanks for sharing that!

    Kelly

    ReplyDelete
  19. Yes I did have an entire set of those dishes. I loved them. Made shopping for laundry detergent a fun thing. LOL
    QMM

    ReplyDelete
  20. I love that pattern. Reminds me of my mother and grandmother's time

    ReplyDelete
  21. I think that is so interesting! I'll have to keep a lookout for them next time I'm antiquing!
    Blessings,
    Janet

    ReplyDelete
  22. Thank you so much for the background information about this pattern. I have seen these dishes so often but didn't realize their history.

    I have red bird glasses that were distributed by Red Diamond tea. I adore those glasses!

    Have a great day!

    ReplyDelete
  23. These good quality giveaways were gone by the time I was a kid...all I remember are McDonald's "collectibles" - although I did love my Grimace glass. I love learning about collections like these through VTT. TFS!

    ReplyDelete
  24. I remember my mom collecting that pattern of dinnerware, when I was a child. And when I first started selling antiques and collectibles, years ago, I bought a whole set at auction for resale. I just love the history behind vintage goods, don't you?

    Thanks for joining the party this week. I look forward to seeing your treasures. ;)

    Liz @ the Brambleberry Cottage
    http://thebrambleberrycottage.blogspot.com/

    ReplyDelete
  25. My Mom had the same dishes also. I can remember going grocery shopping with her and making sure we got the soap with the dishes in the box

    I sure miss my Mom

    Janice

    ReplyDelete
  26. We have dishes that are still in their original, un-opened boxes that were packaged in the Proctor & Gamble "Duz" detergent. "Duz" it diminish the value of the dishes if I open the boxes to inspect the dishes?

    Mike in Texas

    ReplyDelete
  27. Mike....If I had an original, un-opened box of Duz with dishes inside, I wouldn't open it until I was advised by an expert. I am not an expert!!! Try to find an appraiser that specializes in vintage china and glassware.

    ReplyDelete
  28. My mom collected these and either had an entire set or very close to it. I think she also got the towels from boxes of Breeze. I was one of six kids, so we went through a lot of laundry detergent! Great photos; thanks for the memories.

    ReplyDelete
  29. I came across a set of Golden Wheat dinnerware in an antique store in Wheeler, Oregon, on the coast, and was swept away by memories, that I tried to track down in my blog. See "Dishing it out" at http://foxywiththetruth.com/2011/09/

    ReplyDelete
  30. There must have been some copycat premiums or other china patterns in Duz. In the 1960s, in our teens, my sister and I amassed complete dinner for 12 collections in two different patterns; she chose the pink/grey pattern and I chose a pale blue swirly floral pattern with silver trim. I still use it. On the bottom it says English Garden Fine China 1221 Japan. Am I correct this was in Duz?

    ReplyDelete
  31. My mother recently died and my Dad packed up her set of "Golden Wheat" dishes for me to bring home. We always used them for special occasions and he was telling me about all those baby diapers that my mother washed by hand with Duz detergent and how hard she worked to collect that complete set of dishes.

    ReplyDelete
  32. I have several pieces that my mother had. And today while mulling around in a thrift store, found a matching platter there for $2.15. What a find.

    ReplyDelete
  33. I have an entire set of stemware that has gold wheat on the front of them and on the rim. I was told they were from Duz soap. Does anyone know if stemware came in the box of Duz?

    ReplyDelete
  34. I have a complete set of china. The stamp on it is
    Smith Taylor Smith-USA 1047. Nobody seems to know much about them. I was told they were from S&H green stamps. Someone also told me they were from Duz soap. They are yellowish in color and the pattern has small pine cones and greenery. It is very thin and fragile. I would love to know more about them.

    ReplyDelete
  35. I have an entire set of the Duz dinnerware for eight with serving pieces still in boxes. Any idea about the market value or where they might be marketable?

    ReplyDelete
    Replies
    1. I don't find the Golden Wheat dinnerware in any of my china books. I would try searching Ebay and Ruby Lane.

      Delete
    2. I have just written a page about Golden Wheat dishes and dinnerware for Wikicollecting that might be helpful: http://en.wikicollecting.org/golden-wheat-dishes

      Delete
  36. I have a set of stemware tumbers wheat design in boxes from duz. are they collectables

    ReplyDelete
    Replies
    1. I'm guessing that they probably are quite collectable!

      Delete
  37. I have a semi-complete set that was passed from my grandmother. It brings back good memories of lunch at the farm during harvest time.
    I spoted someone using a cup and saucer in a movie not too long ago!

    ReplyDelete
  38. Does anyone know how much a complete set be worth

    ReplyDelete
  39. I was born in 1960 and I remember my grandma still setting these in her Duz soap back then.

    ReplyDelete
  40. I have a complete set that was handed down to me - my grandfather collected quite an ensemble - I love having them on display.

    ReplyDelete
  41. We just got my mother-in-law's Southern Wheat dishes that look very similar to the Golden Wheat. Does anyone know anything about this design?

    ReplyDelete
  42. We just got my mother-in-law's Southern Wheat dishes that look very similar to the Golden Wheat. Does anyone know anything about this design?

    ReplyDelete
  43. This brings back such memories of my mom's kitchen when I was a girl in the early '60s. My mom got the majority of her complete set from S & H stamps and we used those stamps for Christmas and gifts, all through the year. I would give my eye-teeth for the complete set now! What memories...

    ReplyDelete
    Replies
    1. I'm still finding pieces of this pattern. Maybe you still can collect a few place settings just for the memories!

      Delete
    2. Thanks for the history! Now I know why this familiar design was in my house but only a few scattered pieces rather than a whole set. Clearly, my mom used other soap more! I did just find a set of these and purchased them at thrift store. Unsure if I will keep or post on EBAY

      Delete
  44. I have a big set of these dishes, but have no idea what they are worth. I'll have to get them out and get in contact with you about them!

    ReplyDelete
    Replies
    1. You can research the prices on Ebay. I bought a large quantity of this pattern at a yard sale recently.

      Delete

Your comments make me smile....!!!